<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Instructions on how to use and examples at the bottom

</aside>

<aside> <img src="/icons/bullseye_red.svg" alt="/icons/bullseye_red.svg" width="40px" /> Goals

• Goal - </aside>

<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> What is NOISE analysis?

• Its a strategic planning tool, alternative to SWOT analysis
• Allows you to realize opportunities that you were not aware of earlier
• Allows to focus on the past to improve the future
• Helps to analyze current situation and formulate a strategic plan to improve that particular situation </aside>

1. Strengths

<aside> <img src="/icons/help-alternate_yellow.svg" alt="/icons/help-alternate_yellow.svg" width="40px" /> What’s working well at the moment?

Areas that you’re good at.

</aside>

• Strengths

5. Exceptions

<aside> <img src="/icons/help-alternate_yellow.svg" alt="/icons/help-alternate_yellow.svg" width="40px" /> What’s already happening?

What are you executing on right now when it comes to other 4 areas, even if it’s just a little?

</aside>

• Exceptions

2. Needs

<aside> <img src="/icons/help-alternate_yellow.svg" alt="/icons/help-alternate_yellow.svg" width="40px" /> What’s missing?

Process, people, resources and materials.

</aside>

• Needs

3. Opportunities

<aside> <img src="/icons/help-alternate_yellow.svg" alt="/icons/help-alternate_yellow.svg" width="40px" /> What could be taken advantage of?

Untapped area of the market, resources that you’re not utilizing to full extent.

</aside>

• Opportunities

4. Improvements

<aside> <img src="/icons/help-alternate_yellow.svg" alt="/icons/help-alternate_yellow.svg" width="40px" /> What could be changed immediately?

What can be changed to cover the missing needs?

</aside>

• Improvements

<aside> ℹ️ Clusters of ideas that may fit together: customer experience, marketing, product, website, etc. Basically categorize/group your ideas.

</aside>

• Clusters

<aside> ℹ️ Outlier ideas don’t seem to fit with other ideas. These could be breakthrough ideas that move your business forward, so look out for those.

</aside>

• Outliers

• How to use

• More resources

• Examples